See how we’ve helped our clients improve through deep knowledge of complex relationships.


case study: Understanding value from the customer's point of view

client:  

A leading provider of private-label credit cards  

objective: 

Evaluate the long-term viability of one of the client’s main lines of business    

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case study: mapping consumers' purchase journey

client:    

A leading health insurer

objective: 

Document the process that customers use when shopping for health insurance though a government-operated exchange

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Case study: concept testing with c-level executives

Client:

One of the nation’s largest health insurance firms

objective:

Test the effectiveness of advertising materials targeted toward C-level executives

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