Answers to some commonly asked questions are below. You can find many more details about our process and deliverables on the Nuts and Bolts page, and we are always available to answer your questions directly.
How long does an Epley study take?
Anywhere from a few weeks to a few months, depending on the scope of the study, the number of respondents, and the complexity of study objectives.
How much does it cost?
Smaller studies focused on a particular issue usually fall in the range of $20,000 to $25,000. More complex projects that entail understanding a business problem (for example, customer relationships) can range from $30,000 to $80,000, and projects that set a broad corporate direction range from $120,000 to $200,000.
How do you recruit study participants?
We’ve found that scheduling interviews in advance is a simple yet effective method for ensuring participation. Our recruiters are experts in identifying potential research participants and scheduling interviews, sometimes as far as a month in advance.
The effect of advance scheduling is twofold. First, it lends an extra degree of credibility to the research. Second—and most important—it communicates the respondents’ duties and acknowledges the value of their time. When respondents are briefed on the process in advance and allowed to choose interview times that are convenient for them, they’re less likely to feel put on the spot during the interview.
What do I get at the end of an Epley study?
In most studies, we prepare individual customer reports—brief summaries or profiles of the interviews. Each individual customer report is written in the words of the respondent. We also offer options for coding and analyzing these individual reports to validate the recurring themes and trends from an entire study. For many clients, we also prepare a formal, final report that includes an overview of the circumstances that prompted the study, research objectives, description of the methodology used and sample studied, and an analysis of the findings from the research. Ultimately, we provide our clients with the information they seek in the format that will be most useful to them moving forward.
What do I need to do to get started?
Spend an hour briefing us on your services and your relationships with customers, and provide us with a listing of prospective companies with contact names.
What if I don’t have the names of customer contact people?
Not a problem. Our research staff is skilled at working through organizations to identify the person responsible for specific functions or relationships with vendors.