individual interviews are the heart of our discovery process.
Our interviewers are highly trained researchers with the ability to listen closely and keep asking questions until they understand the complex relationships that motivate the people important to your business.
Through active listening and thoughtful questioning, an Epley study brings to the surface:
Key elements that drive a customer relationship.
Pivotal events that set the tone and dictate the direction of the relationship.
Root causes of behavior patterns, such as recurring sales or repeated donations.
we deliver an unmatched level of understanding and insight.
We devote the highest level of attention to the raw data of our interviews, and our analysis of that information is deep and complex.
We transform interview transcripts into brief, clear profiles of your customers, written in the words of the respondents. These profiles give you a glimpse into the minds of your customers. You learn about their desires, motivations, behaviors, and thoughts—all grounded in concrete, real-life information.
Epley delivers fact, not conjecture or interpretation. It is the truth from your customers’ point of view.
after an epley study, you won’t have to guess what to do—you’ll know what to do.
In addition to profiles of the people important to your business, we deliver aggregate findings, layered to show progressively richer and more detailed information to different stakeholders.
We deliver our findings in the format that is most useful to you, from PowerPoint presentations containing audio clips of interviews, to executive summaries supplemented by solo briefings.
“Sometimes Epley’s reports give us reason to rethink some of what we’ve already been discussing, and other times it helps just to confirm that we are on track, internally. Either way, it’s very helpful.” —Andrew C (Healthcare Company)